I can align executive rooms with evidence, shape commercial strategy and shape discussions with engineering and still have never left the tools. Still executing uncompromising craft, synthesising research and building solo at the AI frontier. While guiding design teams to do the same.
Industry recognised award
2021 ABA100 Winner – Business Innovation
Online Change Request
Kept honest by staying close to the work, the team and the data behind it.
How I show up to a problem, day in and day out. The consistent parts that don't change when the team, the stack, or the stakes do.
Have set design vision and strategy across multiple products, co-leading prioritisation and ROI metrics with the CEO and Head of Product to align design with commercial outcomes on a platform handling $1.2b in annual transactions.
Have developed teams into mature, confident leaders, strengthening their craft, product judgement, and stakeholder influence. Leading to independently own vertical strategies and define their outcomes.
Architected a design system with engineering, using Figma MCP and AI-generated tokens to cut design effort ~35% and front-end engineering effort ~75% whilst building an AI-native Figma to Claude Code pipeline.
I don’t design just to make things look clean, I design to solve complex user problems. Every structural decision I make is anchored in behavioural data, continuous research and quantified evidence.
I have established research and problem-framing practices that have cut planning efforts by ~50%. Set the design craft bar through critique and governance standards, lifting overall quality and consistency.
Continue to lead the design end-to-end and to remain sharp, I like to get stuck into the hardest problems myself. Lead from the front with confidence and judgement, while still balancing ROI and commercial outcomes.
Player-Coach Leadership, Design Organisation Development, Executive Communication & Influence, Cross-Functional Partnership, Team Mentorship & Growth
Product Vision & Roadmapping, Commercial & Growth Acumen, Business Objective Alignment, Systems Thinking
Scalable Design Architecture, Design Quality Standards, Interaction & Visual Craft, Rapid Prototyping & Front-End Literacy
End-to-End Product Design, Behavioural & Data-Informed Decisions, Customer Journey Optimisation, Complex Workflow Redesign
Product Scoping & Delivery, Design Process Optimisation, Workshop Facilitation, Continuous Feedback Loops
AI-Native Design Practice, Generative UX Experiences, LLM Prototyping & Custom Agents, AI-Integrated Workflows
Rob's greatest strength is his sharp problem-solving skills. Place him in any project. The team will walk away understanding exactly what is the core problem to solve and how to get there. He steers work in the right direction early.
Design leadership that holds the thread from problem to outcome. If you need someone who can lead from the front without losing the craft, you've found them.
