PRODUCT DESIGN LEADER
I bring a rare, hybrid skillset.
I connect strategy to what actually ships, using design craft, commercial sense and enough technical depth to build it myself. I use AI to take designs into production. I raise the craft bar across design teams and coach designers to lead with sharp judgment and back every decision with hard evidence.
Let’s talk and I’ll show you.
The modern stack I use
to turn strategy into
shipped outcomes.
AI augmented design &
research process
Industry recognised award
2021 ABA100 Winner – Business Innovation
Online Change Request
From obsessing over interactions to leading product design for a $1.2B ASX-listed travel enterprise. Currently leading design at Tennis Australia, reimagining their digital ecosystem to help more Australians pick up a racquet.
In my spare time, I’m building a B2B2C platform solo end-to-end exploring the frontier of design, architecture and engineering in the AI era.
- 13+
- Years in product design
- ~$15B
- Collective TTV, helped shape
- ~400+
- Features & experiments shipped
- Millions
- of customer journeys shaped
Rob's greatest strength is his sharp problem-solving skills. Place him in any project. The team will walk away understanding exactly what is the core problem to solve and how to get there. He steers work in the right direction early.
Strategy, craft, and
delivery, end-to-end.
Design leadership that holds the thread from problem to outcome. If you need someone who can lead from the front without losing the craft, you've found them.
