Product Design · UX Strategy · Design Operations
Product Design leader with 12+ years’ experience. Operating across complex, customer product systems.
Results-led, craft-finished. Over a decade in transactional ecommerce taught me the best design solves the problem before it polishes the pixels, because commercial and customer success are the same job.
Designing Success
I lead across product strategy, design craft, and research with strong front-end architectural literacy and an AI-augmented practices.
Skills
Product
Product Vision & Strategy
Problem Discovery & Definition
Stakeholder Influence & Alignment
Commercial & Growth Acumen
Adaptive, High-conviction Decision Making
Craft
Design & Research Fluency
UX Strategy
Figma AI & MCP
Design Systems
Leadership
People-first, Trust-based Leadership
Player–Coach Approach
Team Building & Hiring
Design Operations & Capability Building
Technical
AI-augmented Design Practice
Front-end & Web Architecture Literacy
Product & Web Analytics
Behavioural & Data-driven Diagnostics
Prompt Engineering
How I Operate