How We Delivered

On review, the price breakdown became a sticky component that scrolls with the page, keeping what customers most wanted to see in view the whole way down. The call came from heavy A/B testing and research, not assumption. The widget itself was rebuilt from the ground up to handle every booking permutation and compliance scenario, built to be the ecosystem-wide variant from day one. Upsell content was rebalanced so the page reviewed first and sold second.

On checkout, progressive disclosure collapsed completed sections and secondary fields, keeping customers on the next decision rather than the full picture at once. We partnered with engineering to fix the backend inconsistencies at the source, so the frontend could present them cleanly rather than design around them.

Next-phase concepts began breaking the journey into discrete decision points to cut fatigue further. I owned the post-launch metrics directly, running weekly reviews with stakeholders and pivoting where the data called for it.