Strategic leadership & executing the design.
If you need both, reach out.

A decade in online travel. What did you learn?

Online travel is one of the most complex consumer products you can work on: dynamic pricing, fragmented supply, regulatory pressure, real money on the line. The customer keeps moving because the world keeps moving. Pandemics, economics, AI search, generational shifts. The brief never holds still. Add the range I covered inside that, from discovery through checkout, mobile to web, native to AI-augmented, across multiple forms of product design and customer insight work, and what you get isn’t stagnation. It’s depth and breadth at the same time.

Does your experience translate beyond travel?

The patterns travel: high-stakes transactions, conversion pressure, multi-step funnels, real users making real decisions with real money. Wherever those exist, the playbook applies. The vertical specifics get learned in weeks. The judgment took years.

How do you actually use AI in your practice?

Daily, but not as a shortcut. AI compresses the time between idea and signal, lets me prototype faster, and pressure-tests thinking before stakeholders do. A tool, not a replacement for judgment.

Are you still hands-on, or just leading?

Always hands-on. Craft comes first. I still design, prototype and solve problems every week. Leadership is about amplifying great design, not stepping away from it.

What size of company do you work best with?

Companies big enough for real product complexity, small enough that decisions still move.

Where are you based, and is remote on the table?

Melbourne, Australia. Remote and hybrid both work. I’ve shipped product across distributed teams for years and will travel for the right role.