Case Study

'Go Somewhere' Webjet app platform

'Go Somewhere' Webjet app platform

New App Concept

The Project

From a transactional search tool, into an inspiration platform

The new brand came with a tagline, "Go Somewhere," and a chance to live up to it. The app, at the time, was a pure booking platform. I led the design vision for a new app that moves the platform beyond transactional search into discovery, inspiration, and personalisation at scale. The work shown here is conceptual, high-fidelity designs created to tell the strategic story and align the org around the direction, ahead of full build and prioritisation.

Product

New Webjet App Concept

Project

Hybrid Web App

Year

2026 (In Progress)

Focus

Design Lead, Product Vision & Design, Concept Design, Commercial Strategy, Research

The Project

From a transactional search tool, into an inspiration platform

The new brand came with a tagline, "Go Somewhere," and a chance to live up to it. The app, at the time, was a pure booking platform. I led the design vision for a new app that moves the platform beyond transactional search into discovery, inspiration, and personalisation at scale. The work shown here is conceptual, high-fidelity designs created to tell the strategic story and align the org around the direction, ahead of full build and prioritisation.

Product

New Webjet App Concept

Project

Hybrid Web App

Year

2026 (In Progress)

Focus

Design Lead, Product Vision & Design, Concept Design, Commercial Strategy, Research

Outcomes

The impact in numbers.

Meeting Our Changing Customers Needs

Grounded in research

Weekly customer interviews and behavioural data, validated against external travel discovery trends, all pointed to the same shift: journeys are increasingly starting before the search bar – in feeds, recommendations, and social platforms.

We asked "is search still the right starting point for a customer who doesn't yet know where they want to go?"
The Problem

The app was built for high-intent users who already know their destination and dates. It supported search and booking, then effectively ended.

But more travel discovery now happens earlier with customers are browsing, dreaming, and being inspired before intent forms.

The model doesn’t serve that stage, and without it, we miss the behavioural signals needed to properly inform marketing.

Meeting Our Changing Customers Needs

Grounded in research

Weekly customer interviews and behavioural data, validated against external travel discovery trends, all pointed to the same shift: journeys are increasingly starting before the search bar – in feeds, recommendations, and social platforms.

We asked "is search still the right starting point for a customer who doesn't yet know where they want to go?"
The Problem

The app was built for high-intent users who already know their destination and dates. It supported search and booking, then effectively ended.

But more travel discovery now happens earlier with customers are browsing, dreaming, and being inspired before intent forms.

The model doesn’t serve that stage, and without it, we miss the behavioural signals needed to properly inform marketing.

Unlocking More Engagement

The Solution

The new app reframes home around inspiration, not search. Customers discover destinations, react to content, and shape their own feed. That signal sharpens personalisation inside the app and powers smarter targeting across email, paid, and partner channels.

The "Go Somewhere" surface.

Location-based content, typically video, plays with the destination shown. A thumbs up or thumbs down teaches the platform each customer's preferences, augmenting not just the in-app feed but every campaign, marketing asset, and recommendation downstream. Inspiration becomes signal. Onboarding and low-touch interactions feed the same loop without making customers fill in forms.

Contextual personalisation.

For customers with upcoming travel, the app reshapes itself around the trip. A flight to Japan triggers Japan-based hotels, partner content, and recommendations surfacing naturally. A Flight Price Tracker lets customers monitor fares before committing, giving the app utility even when no booking is in progress.

Phased rollout.

Phase one brings marketing deals and campaigns into the app, giving the inspiration surface immediate commercial value. Phase two opens deeper aspiration around countries, themes and things to do, where the app becomes a place customers visit because they want to travel, not just because they have to book.

These designs sit at concept stage, high-fidelity enough to make the direction tangible, deliberately not finalised. The goal at this phase is alignment: getting product, engineering, brand, and commercial leadership reading the same story before build investment is committed.

Strategy, craft, and delivery, end-to-end.

Design leadership that holds the thread from problem to outcome. If you need someone who can lead from the front without losing the craft, you've found them.

Let's Chat

2026 · Rob Nastos · Product Design Leader

Strategy, craft, and delivery, end-to-end.

Design leadership that holds the thread from problem to outcome. If you need someone who can lead from the front without losing the craft, you've found them.

Let's Chat

2026 · Rob Nastos · Product Design Leader

Strategy, craft, and delivery, end-to-end.

Design leadership that holds the thread from problem to outcome. If you need someone who can lead from the front without losing the craft, you've found them.

Let's Chat

2026 · Rob Nastos · Product Design Leader